Case Study: Halifax

As part of the Bank of Scotland plc, Halifax help provide business, corporate and retail banking, insurance and investment services for over 23 million customers across the UK and internationally; Ravensworth, acquired by Tangent in 2007, are the UK's leading supplier of on-demand print for estate agents and have delivered intelligent printing solutions to Halifax for 20 years.

The Issue

The burgeoning housing market is a key division of Halifax's overall business strategy and the client has decided to utilise their close relationship with Ravensworth to redesign and restructure their in-house printing of property brochures.

The Solution

Ravensworth met with Halifax's Area Directors and proposed a cost-effective and smart digital printing solution to supply a new range of property brochures, templated within a bespoke Halifax application. The client now enjoys the benefits of outsourcing to a professional printing service, including full-bleed design and additional features such as laminating.

The Results

Ravensworth rolled out their marketing solution across the UK over October and November 2007, allowing each Halifax branch the potential to re-brand existing stock as well as moving forward by outsourcing all their property documentation.