Case Study: HarperCollins Publishers
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When children’s author Louise Rennison needed a new site for Georgia Nicolson, her irrepressible teenaged heroine, HarperCollins turned to Tangent.
The brief emphasised the importance of frequent content updates, a thriving community and the need to drive registration from readers. Our solution had more to do with data than the pastel-hued lovehearts the site’s visitors would be looking at.
Rather than create traditional hard-coded web pages, Tangent websites are generated entirely from data. That means the text and images that make up web content are combined with the layouts for each page in real time; changing design or updating content can be undertaken quickly and far more easily.
For fans of Georgia Nicolson, that means a vibrant website that looks and feels exactly like the books and allows them to socialise with other fans. The fact that new sections keep appearing and the forum stays lively is part of why they keep returning to the site. For Tangent, that’s a sign that we’re doing our job right.
The result has been steadily increasing traffic levels to the site, extraordinary registration levels that continue to rise and a thriving community of young readers who enjoy nothing more than chatting about their favourite fictional character online and can’t wait for the next book.
HarperCollins Publishers also now has a growing, responsive database of Britain’s most prolific teenage readers.