Tangent Creates Online Phonebank for Labour

30 January 2009

Labour has launched an online virtual phone bank as part of its strategy to give supporters tools to campaign online. Created by leading digital agency Tangent One, the phone bank will enable members to gain access to the telephone numbers of voters in target seats, allowing them to solicit support. Members are then able to enter the results of their call back into the phone bank online.

Labour said the phone bank is a key way of empowering supporters to campaign for Labour, and listen to the views of the public, without having to leave their own homes.

Douglas Alexander MP, Labour's general election co-ordinator, said, "We have taken on board the lessons of the Obama campaign and the key aim of our web strategy is to give our supporters the tools they need to campaign for us both on and offline. As one example of this, the online virtual phone bank will allow our members to call voters from their own homes and enter the results of their calling directly into our database."

See further coverage at the FT website and BBC website:

http://www.ft.com/cms/s/0/3af12f5c-ed94-11dd-bd60-0000779fd2ac.html

http://news.bbc.co.uk/1/hi/uk_politics/7858980.stm